We are,

Your growth partner — guiding brands from seed to success. At BtoC, we believe business is like a garden: ideas are seeds, services are fruits, and with the right care, every brand can flourish.

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What we do?

We guide entrepreneurs, startups, and established companies in turning their ideas into scalable digital businesses.
From Amazon and Shopify setups to branding, content, and growth strategies, we design each step as part of a natural path: planting seeds, nurturing growth, and harvesting results.

Why Us?

We don’t just offer services — we guide your brand with a complete growth system. With BTOC, you get monthly consultancy, marketplace expertise, branding, and digital operations all under one roof.
We focus on a select group of companies, giving you clarity, consistency, and measurable results every month.

Our Story

2017

The Beginning

Hello I am Ecem. I was a student and curious about working online. I discovered Amazon and started doing online arbitrage. I was earning some money, but not enough to survive. After a while, I discovered Private Label and started to build my own brand.

COVID19

Live Workshops

With COVID, everybody became interested in what I was doing for two years. Everyone was asking how to do it, so I created live online lessons called “How to Manage a Business on Amazon.” 70+ people joined in my online lessons.

2022

Business Set-Up

After giving these live lessons, manufacturer companies started to contact me for online consulting. Based on this consultancy, I changed my sole proprietorship into an LLC structure.
📍 14 July 2022 – I established BTOCMASTER Ltd. in İstanbul.
📍 20 January 2023 – I established BTOC LLC in New Jersey.

2023

Being a Consultant

The consulting business started to grow through references. I was managing my own brand on Amazon with a small budget in 2017, but by the end of 2023, as BTOC, we had consulted for, managed, and established over 55 manufacturer company accounts on Amazon.

2024

Ultimate Point

Between our consulting experience and Amazon operations, by Dec 2024, we reached one of our main goals with an Australian company selling chef knives. We partnered with N. Agency for client management operations and achieved a market volume of $350,000 on Amazon within 4 months, using an advertising budget of $75,000.

2025

What we do Best.

In 2025, I realized that we are not only good at managing e-commerce accounts, but also at building businesses in the digital world. Launching a brand on a platform means creating a completely new business that has never existed before — and we discovered that building businesses is exactly what we do best.

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2026

The BtoC

In 2026, we aim to become both an agency and a community that creates brands for our community members in e-commerce. The main idea is simple — we know we are strong on Amazon, and we are skilled at building a business from company setup to sales. So, why not build 50 brands from zero to success, entirely by ourselves?

We Grow Brands

We don’t just build strategies Here are some of the seeds we’ve planted and how they flourished in the digital marketplace.

Button label

Case Studies

Eska Ambalaj

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Wigglesteps

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Boris Becker

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Mirrona

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Scrikss

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GIZIA

GIZIA

A premium fashion brand wanted to expand its presence to Amazon US while maintaining luxury brand perception and visual consistency across marketplaces. BTOC Solution:• Built a customized e-commerce infrastructure aligned with brand identity• Produced high-quality product photography to reflect premium...

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NAAR Rug

NAAR Rug

The brand needed to build a solid presence on Amazon with professional visuals and a strong e-commerce foundation to compete in a design-focused product category. BTOC Solution:• Developed the full e-commerce setup and digital infrastructure• Executed lifestyle & product photography,...

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Planet Wipes by Sapro

Planet Wipes by Sapro

The brand wanted to enter the UK Amazon market from zero — no reviews, no visibility, and no audience awareness. BTOC Solution:We built and optimized the full retail presence:• Created the Amazon Storefront to enhance brand identity• Developed conversion-focused listing...

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Ocean Home Textile

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Handarte by Urgancıoğlu

Handarte by Urgancıoğlu

The product was in a niche category with low awareness and needed rapid proof of demand to justify scaling in the US market. BTOC Solution:• Fully rebuilt listing with high-converting visuals and persuasive storytelling• A/B tested creative assets to increase...

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Pastel Cosmetics

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