Handarte by Urgancıoğlu

The product was in a niche category with low awareness and needed rapid proof of demand to justify scaling in the US market.

BTOC Solution:
• Fully rebuilt listing with high-converting visuals and persuasive storytelling
• A/B tested creative assets to increase click-through rate
• Implemented keyword-focused PPC campaigns to reach high purchase intent traffic
• Prioritized ranking strategy on competitive keywords

Result:
Achieved 50+ sales in the first 10 days at $24.99.
By the end of 6 months, the listing consistently reached 2,500 units/month in sales volume.

Brand: Handarte (Orthopedic Vegetable Peeler)
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